I. Introduction - This Pathfinder is designed to provide 10th grade Marketing students resources for completing the Marketing simulation "Plan a Rock Group World Tour" project. The assignment, report, and presentation details can be found in the Marketing Essentials textbook, pages 114 and 115. The assignment requires research at the library and on the Internet as specified in the following link.
II. Search Terms - The following keywords and subject headings can facilitate your research.
| rock concerts | music charts | concert fundraising |
| cancer research | currency exchange rate | world weather patterns |
III. Your research should include media from various sources:
A. Print material - books can be accessed through the card catalog by
1. Searching our own school library catalog
2. Accessing the NOBLE (North of Boston Library Exchange) Web catalog. This catalog combines over 3 million holdings of public and academic libraries into one catalog. At NOBLE you can search and request materials directly from home or at the library, and can renew books via the Web.
B. Online Information
1. Encyclopedias and database material (including articles from newspapers, magazines, and journals) can best be accessed through NMRLS (The Northeast Massachusetts Regional Library System site).
Pay special attention to:
eLibrary, InfoTrac (has Advertising Age in full text) Grolier Online, and ProQuest.
2. Search Directories:
DeskRef Library Spot Homework Spot iTools Bartleby.com 3. Web sites to explore
Almanacs
Atlases
Historical Atlas of the Twentieth Century
Countries
4. The following links provide essential information and guidance for your online research:
How to Refine a Google Search.